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The name that you choose for your company is crucial, since the first impressions of potential clients, customers, investors, and employees will all be based upon it. Knowing that, this article will identify some of the most common company naming mistakes that you should avoid.
Invented names can be fun, and memorable, and they work for companies like Xerox and Kodak, but the problem arises when, due to the fact that these names have no real meaning linguistically or otherwise, companies must rely heavily on advertising to convey their meaning and strategy, and these costs can quickly add up. So before you come up with a cute invented name, think ahead to your future marketing budget and make sure that you can afford to promote your name in the future.
Some companies pick a name knowing that there are problems associated with it, and then stubbornly refuse to change it. If your name reminds people of something else for example, or seems to be disassociated from the products and services that you provide, then do not pick that name, no matter how tempting it is, because you will end up just having to change it later. You may want to name your storage company Excalibur Rentals, for example, but you will definitely regret it when you receive a high volume of calls from medieval reenactment enthusiasts who are looking for costume rentals and discover that you actually specialize in moving truck rentals.
You may have heard that a name containing letters at the beginning of the alphabet is a good way to increase visibility, and it is true that since many business listings are alphabetical, so many businesses are AAABusiness nowadays, that your business will most likely never stand out in the crowd if you use this strategy. The world is full of AAA Plumbers, AAA Cleaners, Acme Rentals, etc. Do not let your business become a cliche, as tempting as it may be to take the easy naming route.
Of course, if you can think of something meaningful that begins with A, B, or C, that is a different story, and you should, by all means, use that for your name. If not, then you should focus less on alphabetical order and more on choosing a name that actually means something. Business names should be creative, original, unique, and should correctly brand the company. Following these tips can help to ensure that this is accomplished.
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