As a copywriter, you re privy to many of your clients secrets. You know all about their target audience and their marketing plans. This means that before anyone asks you to do any copywriting for them, they have to trust you.
They need to know that you won t go running off to their competitors with what you know, for example.
So copywriting as a new copywriter is all about trust: no trust, no copywriting jobs. But how do you start building that trust?
Your Web site is a good beginning. Your site tells your potential clients who you are, what you do, and who else trusts you. Here s the good news: once you get a name as a copywriter, clients will come to you, and they ll find you via your Web site.
Let s look at some of the material you should include on your site.
1. It s all about them, not about you
Your site isn t about you: it s about what you can do for your clients. So ensure that your site contains many more mentions of you than it does of I .
Write your site from your client s point of view. Your clients want to trust you, but the online world is stuffed to the gunwales with assorted lunatics and scammers, so trust is not a given.
Copywriters get around this in various ways. The best way is to offer samples of the copy you ve written, as well as a portfolio.
2. Offer samples of your writing
Of course, as a new copywriter, you won t have many samples. This doesn t matter. Just write samples of the kinds of copy you d like to write, making it plain that these are samples, and that you re a new copywriter.
Want to hide the fact you re new? Don t! Clients who ve hired copywriters before will realize you re new anyway and won t hire you because you re pretending. If you admit you re new, people are willing to give you a chance: you re hungry for work and you won t charge as much as a pro would.
3. Offer references on request
It s a good idea to offer references. If you re new, these will be people you ve worked with before, or your copywriting teacher or mentor. As a copywriting teacher, I m more than happy to provide references for students.
3. Target the audience for whom you want to write copy, as well as their clients
When you re writing your site, remember to target those industries in which you want to work. Your copywriting clients love someone who s an expert in their industry.
For example, let s say you ve spend the past five years working in the financial services industry, in a marketing capacity. You re an insider: you ll be able to write great copy for that industry, because of the expertise you ve developed.
So if you want to write copy for clients in that industry, display your expertise. Write some financial articles for your site, and include industry news, too. This is a subtle way to show that you know what s happening in the industry, and as stated, your clients will appreciate the fact that you re an expert.
For any copywriter, new or established, trust is the foundation of their business. Tell your clients who you are via your Web site, and start building that trust.
Author Resource:-
Want guidance to learn copywriting? Angela Booth's “Copywriting Master Class - Ten Weeks to Copywriting Genius” at http://angelaswritingclasses.com/Class/copywriting.html helps you to start and run your own copywriting services business and/or write copy for your own business.
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